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Starbucks Tests Coconut Water Beverages as Stock Dips 1.5%
Starbucks Tests Coconut Water Beverages as Stock Dips 1.5%
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BTCCSquare news:
Starbucks (NASDAQ: SBUX) shares fell nearly 1.5% in Thursday afternoon trading as the coffee giant unveiled a new line of coconut water-based beverages. The drinks, dubbed Coco Matcha and Coco Cold Brew, combine matcha or cold brew foam with coconut water. Over 400 locations in major U.S. markets, including New York, Los Angeles, and Chicago, will participate in the trial.
Senior vice president Dana Pellicano emphasized Starbucks' long-standing commitment to health and wellness, framing the MOVE as part of a broader strategy rather than a passing trend. The beverages originated in the company's 'Starting Five' test program, which evaluates new concepts before wider rollout.
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